Zal een Belgische innovatie de mode duurzamer maken?
February 2, 2021
“Innovatieve ideeën rijpen al pratend!”
May 23, 2021
Turn MY project into OUR project
"What matters to us is not not the things we do, but the people that do it with us," says young Brazilian entrepreneur JP Cardoso. His haunting story points out the importance of the people you work with. Partners, investors, supporters,... But also stakeholders and early adopters in your own industry.
Survivors in textile business are innovators
Let’s take an example from DyeCoo. They focused on one of the biggest challenges of the textile industry: to reduce the use of vast quantities of water and the production of huge amounts of chemicals and toxic waste. Dutch company DyeCoo developed a process of dyeing cloth that uses no water at all, and no chemicals other than the dyes themselves. The dyeing technology is based on CO₂.
Partnership essential for breakthrough
DyeCoo strongly believed that the textile industry needed revolution instead of an evolution. But a revolution is not something you start on your own. All the reason why partnering was essential to unlock not only a dream but also massive value. Nike was one of the first to believe in the technology. They called it a powerful opportunity. And Adidas used it to create a better image for the industry. Today the company is trusted by the top industry players. But that didn’t happen overnight.
